Where healthcare brands grow
We are Hello Helio
a marketing consultancy and content studio specialized in building, and growing healthcare and health conscious brands. Since growth is the core focus of any business, our approach expertly leverages data, insights and deep industry knowledge to deliver results direct to your bottom line. Our strategic, audience-centric methodology, and creative process harnesses cultural moments to deliver powerful, and relevant storytelling that ensures every message and tactic is crafted with intention. Through our unique, full-service model, we can activate audiences across paid, earned and owned media channels. Unlike most agencies, we refuse to confine ourselves to just one aspect of the marketing mix, because we know that your audiences transcend channels and tactics. That’s why we develop, deploy, and and integrate your brand’s messaging across every touchpoint.
What we do best
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Our lab provides the benefits of world-class market research, data collection and interpretation, audience analysis, planning, and branding and campaign strategy, and so much more.
Most agencies parse out paid, earned, and owned media strategies, but we know firsthand that this creates a detrimental lack of continuity across your brand’s message. We believe in a holistic approach that maximizes budget and resources by curating performance-driven, omnichannel marketing plans that leverage paid, earned, and owned media tactics. We tap our expertise in go-to-market strategies and campaigns for your brand’s individualized plan, building everything based on budget and business objectives that will maximize growth opportunities and drive KPIs through the entire marketing mix.
Flexibility and scalability are huge components of our work, so once the groundwork is set, we help you bring it to fruition or coordinate a seamless hand-off so your internal team can move forward and execute.
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Efficient. Effective. Scalable. We develop branding and creative content that cuts through the noise and adapts to your brand team's needs, regardless of size.
Our full-service team of brand experts, storytellers, wordsmiths, designers, and content developers employ an audience-centric approach rooted in data and deep industry knowledge within the context of the full market landscape. We believe in cultivating content and branded assets that stand. By applying design as a communication tool, not just for aesthetics, we develop a crystal-clear articulation of your brand's competitive edge that allows for differentiation and growth of your market share. Whether you need help starting your brand from a blank page, need to breathe new life into a well-known legacy brand, or simply seek to fill creative gaps in your marketing and communications department, we are equipped to step in at any size or stage. By understanding the intricacies and nuances across owned, earned and paid media, our team can deliver fully integrated marketing and communications. We execute with precision, and continuity to ensure all branded content resonates, motivates, and grows both your audience and bottom line.
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Leverage the experience of a seasoned Chief Marketing Officer (CMO) or Chief Communications Officer (CCO) without the full-time expense. Our pliant model is molded by a collaborative, knowledge-sharing approach that makes it easy to tap into the full breadth and depth of our cross-functional healthcare marketing leaders. Hello Helio’s fractional executives utilize access to our proprietary strategic planning tools to streamline processes and achieve results with greater speed and sophistication, leveraging comprehensive, data-driven insights and decades of combined experience to take your brand from planning to execution in weeks, not months.
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We've assembled the Mitra Collective to support the growth and development of brands making tangible strides towards a more equitable future in women’s health and beyond. Our experts provide consulting services to help navigate through this under-invested space, including business formation, legal guidance (trademarking, contracts, and business formation), investor strategy, communications and public relations, branding and go-to-market, and more. If you’re on a mission to change the game, we’ve got every page of the playbook waiting to help you thrive, and host monthly events to advance solutions in health equity.
We deliver work that cuts through the haze of cluttered content, with fresh thinking and creative ideas that spark action. Let’s make your brand shine.
A bit more about us
We specialize in healthcare and health conscious brands because they excite and challenge us. It’s also what what we’re personally and professionally inspired by. With decades of combined experience in, and outside the industry, we’re motivated by the transformative and purpose-driven impact often synonymous with the healthcare industry. The breadth and depth of our collective experiences span from health systems and life sciences to digital health, device, healthcare SaaS, in addition to the more lifestyle, consumer-centric wellness brands. While our focus is on driving growth and impacting the bottom line, our passion for improving human health at scale is what truly motivates us.
Working with us
Developing high-impact, creative ideas, campaigns and branded content is table stakes for us. But to accomplish that, we believe that a healthy, empowering, and inclusive company culture is critical for producing great work. That’s why we adhere to a policy of ‘good vibes’ and ‘radical candor’, whether it’s working with clients, employees, or partners. As a result, our clients feel it in how we collaborate, and most importantly, they see it in the quality of our work.
