Growing brands with clarity and alchemy.
We are Hello Helio
an award-winning brand consultancy and creative studio for brands with a story to tell. We specialize in bringing strategic clarity and creative differentiation to ambitious, purpose-led companies. From foundational brand strategy and messaging, to engaging creative and customer experiences, to brand design and content production - we support your growth at every stage.
We’re trusted by scaling companies, visionary founders and industry change-makers at critical inflection points because we go beyond tactics. We’re a global team of passionate brand alchemists, strategic leaders and storytellers who leverage creativity as a growth lever. Our work has proven to align teams, accelerate customer acquisition, and drive meaningful impact.
What we do best
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Our Strategy Lab is stacked with industry veterans who have launched brands all over the world, consulted for Fortune 500s, and built award-winning campaigns. Through our scalable model, brands at all stages can harness the benefits of best-in-class market research, audience analysis, messaging strategy, GTM planning, and so much more.
Our strategists are experts at:GTM strategy & launch planning
Competitive positioning
Messaging & storytelling
Brand strategy
Omnichannel media strategy
Growth & customer acquisition
PR & communications strategy
Customer research & insights
Competitive analysis
Brand SWOT analysis
Founder-led brand narratives & storytelling
Creative conceptualization & campaign strategy
Most agencies parse out paid, earned, and owned media strategies, but we know firsthand that this creates a detrimental lack of continuity across your brand’s communications. We believe in a holistic, fully integrated approach that maximizes budget and resources by curating performance-driven, omnichannel marketing plans that leverage paid, earned, and owned media to its fullest potential.
We tap our expertise in go-to-market strategies and campaign planning to tailor every tactic and touch-point based on budget, business objectives, and KPIs. Whether its a product launch, or roll-out of new services, or entirely new company, we’ll help your brand maximize growth and drive audience engagement across the full marketing mix.Flexibility and scalability are huge components of our work, so once the strategic foundation is set, we can either support you through execution or coordinate a seamless hand-off so your internal team to carry it forward.
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Strategic. Effective. Scalable. We develop unique brand identities and creative content that is designed to attract customers, differentiate, and cut through the noise.
Our stage-agnostic model adapts to meet your team's needs and budget. We make high-value creative and content production possible for companies of all sizes. Engage with us for discrete projects or ongoing support.
Areas of expertise include:Brand identity & design
Strategic naming
Websites, funnels & landing pages
Marketing materials
Pitch decks (IR & Sales)
Social media content
Founder-led thought leadership
White papers & industry reports
Podcasts & video production
Creative advertising assets
Communications & PR
Event design & brand activation
Fractional creative teams & full service Brand AOR support
Our award winning team of brand designers, copywriters, and UX/UI developers employ an audience-centric approach.
We’re not newbies. Each member of our team has at least 5-10 years of experience. We’re specialized at cultivating content and brand identities that stand apart, engage audiences, and have the capacity to both harness and shape cultural moments.
We believe that design is a communication tool, not just for aesthetics (although we do love pretty things), we develop a crystal-clear articulation of your brand's competitive edge through a combination of visuals and messaging. Our approach to brand and creative captures the whitespace, allowing for greater differentiation and memorability.
Whether you need help developing your brand from scratch, looking to breathe new life into a well-known legacy brand, or simply seek to fill creative gaps in your marketing and communications content, we’re equipped to step in at any stage. By understanding the intricacies and nuances across owned, earned and paid media, our team can deliver fully integrated marketing and communications. We execute with precision, and continuity to ensure all branded content resonates, motivates, and grows both your audience and market share. -
Leverage the experience of a seasoned Chief Marketing Officer (CMO) or Chief Communications Officer (CCO) without the full-time expense. Our model is molded by a collaborative, knowledge-sharing approach that makes it easy to tap into the full breadth and depth of our strategic leadership team.
Hello Helio’s fractional executives are vetted, and proven subject matter experts. They leverage our back office and operational systems so they can focus on delivering exceptional strategy, creative direction and advisory support to early stage founders and teams.
CMOs-as-a-service delivers sophisticated, veteran expertise with flexibility. Making it possible for companies at any stage or scale to grow with confidence. Backed by our brand studio for execution support, or partnering with your in-house teams, our fractional CMOs adapt to meet you wherever you are in your growth journey.
Take your brand to the next level in weeks, not months. -
A collaborative team of go-to-market experts with decades of experience commercializing products in health, consumer wellness, and tech. Through scalable strategic solutions we meet teams where they are, regardless of budget or timeline.
Our founder has built GTM strategies and campaigns that have returned more than $2B in first year revenue across industries since 2015. Each member of our GTM team has been fully vetted and hand selected for their proven expertise and impact.
Our plug-and-play GTM team has developed launch strategies for companies like Hims & Hers, Pfizer, and many more. Successfully delivering ROI on a global scale.No experienced launch staff but need to launch in under 12 months? No problem, that’s where we shine!
We’ve done it before, so we can move quick – launching highly sophisticated customer research, media strategy, messaging and creative campaigns into market in as little as 3-6 months.
But it doesn’t stop there. We’ll stay on board to help build your marketing function and support the transition to your permanent in-house team before parting ways, ensuring your continued success.
It’s your purpose that inspires us.
Let’s get to work!
While you've been perfecting your product or service, we've been perfecting the art of brand growth. Our methods for creative process, positioning, and GTM campaign strategies have been tested by Fortune 100s, startups, and scale-ups alike. We start by turning complexity into clarity – helping you define the strategy, creative direction, messaging and tactics that will attract and win customers. Then we fill in the gaps to help you launch with confidence. With flexible done-with-you, and done-for-you execution models, we’ll build the team that helps you scale your marketing function as you grow.
Growth accelerates when strategic clarity
meets high-impact storytelling.
CUSTOMER-CENTRIC
We help you resonate to differentiate. To cut through the noise you need customer-centric strategic messaging. If your brand doesn’t speak to the pain points they experience, it won’t resonate, and won’t convert to sales. We help you harnesses your unique value prop to deliver powerful brand moments and storytelling. Lastly, the key to unlocking brand authority is authenticity + relevancy: the secret sauce that wins customers.
INSIGHTS-LED
Data and insights are are essential for leveling up and catalyzing your next wave of growth. Our approach to brand building and creative strategy applies customer insights, and relevant cultural moments with strategic intent. We’re on a mission to make your brand’s marketing more efficient, memorable, and results oriented so you can achieve greater ROI from every touchpoint.
STRATEGY-FIRST
It all starts with strategic clarity. It’s the precursor to building resonant messaging, creative content, and memorable brand experiences. Modern, fast-growing companies needs fully integrated messaging to nurture and activate audiences across paid, earned and owned media channels. Unlike most agencies, we don’t confine our thinking to just one pillar of the marketing mix– today’s customers transcend channels and tactics, and so do we.
We transform brands in health, wellness, and tech.
Hear what our clients have to say.
“They go far beyond marketing - bringing a comprehensive understanding of early-stage business challenges”
“They helped us get marketing campaigns effectively, efficiently, and successfully executed. I’d work with them again in a heartbeat”
“We’ve been struggling with our positioning and messaging for years. We got further working with Hello Helio in the first 60 days than we had in 2 years.”
GROWTH. BUT WITH A DOSE OF
GOOD VIBES & RADICAL CANDOR.
Our Ethos
We love what we do. Our passion for great work fuels our creative mojo, and our work ethic. Impactful branding, creativity, and strategic storytelling are merely table stakes for us. To do our most inspired work, we’ve committed to building a collaborative and no b.s. culture because it leads to better productivity and creativity.
But its more than just how we interact as a team, it extends to how we engage our clients. That’s why ‘good vibes’ and ‘radical candor’ are central to our core values and company ethos. Our clients feel it in how we collaborate, and most importantly, they see it in the quality of our work.
Founder’s Note
“I want to see more brands built for growth right from the start. Pretty brands don’t scale. Ones with strategic clarity and customer centricity do. That’s why you won’t find us doing creative work purely for awards or creating content just because its trending. We obsess over copy and design that is smart, strategic, and intentional. From strategy and messaging creation through design and execution, I’m passionate about helping founders bake growth into every aspect of their brand.”
Kaitlyn Tuson,
Founder & CEO