fCMO Consulting & Messaging Strategy

“Working with Kait and her team at Hello Helio has been tremendous. Not only are they fun to work with, their passion for women's health is contagious. When it comes to messaging and positioning strategy, their work will blow your mind.”

Piush Vidyarthi | Biomedical Engineer | CEO, CrossBay Medical, developers of CrossGlide

We are working with the CEO of CrossBay Medical on their brand and executive communications as CrossBay continues to innovate medical device technology that is changing the game for women's health. One of our fractional CMOs consults with the CEO on an ongoing basis as their company grows and expands its mission.

Most recently, our team helped to define CrossBay’s tagline, unique value proposition, and key messages for their leading medical device, CrossGlide. We continue to offer strategic communications and executive thought leadership support, particularly surrounding CrossGlide’s partnership with Bayer for IUD insertions.

CrossGlide developed an IUD insertion device that nearly eliminates all pain from the IUD insertion process by re-inventing the end-to-end insertion process, designing an intrauterine device that crosses the cervix using anatomically adaptive technology to eliminate the need for a tenaculum in the majority of cases. We’re proud to be amplifying game-changing innovators and CEOs like Piush, who aren’t afraid to challenge the status quo.