Brand Messaging, Website & Content

To develop the CobiCure MedTech website and brand identity, we worked with them from the ground up on messaging and brand strategy, consulting on their creative direction to strike a balance between playful and professional. We intentionally avoided visuals and aesthetics often associated with pediatric healthcare and instead collaboratively worked with the team to identify a unique blend of messaging and visuals that portrayed the visionary, innovative, and purpose-driven mission of CobiCure. We enjoyed the IYKYK spirit of blending technical, high-science graphics and lexicons synonymous with industry leaders and pediatrics alike. This is an important aspect of the brand’s creative strategy, given that the CobiCure stakeholders never lose sight of the kids and families affected by rare, congenital diseases. Our content team, UX designers, and web developers helped us bring this to life on their website in a 3-week sprint from concept to launch.

As their AOR, we continue to support the growth and evolution of their brand on an ongoing basis. Most recently, we’ve helped them develop a content strategy that includes social media content designs, messaging, and creative execution. We continue to refine and improve their website and enhance their digital footprint to increase their brand awareness, presence, and reach.